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Mobile Couponing in 2024: Trends, Challenges, and Opportunities


Mobile couponing is a groundbreaking marketing strategy that helps businesses survive and thrive in a world where consumers are just a tap away.
Mobile-first marketing enables businesses to reach and engage customers on their preferred devices. This targeted approach opens a vast scope in the dynamic digital space. In simpler words, mobile phones help businesses reach their audience personally. 

Brands recognize the immense potential of mobile marketing and are investing heavily in developing strategies tailored to capitalize on this opportunity. Let's learn how mobile coupons will change how businesses target their audience in 2024.

What are mobile coupons?

Mobile coupons are digital coupons sent on mobile phones through text messages, emails, mobile apps, or social media posts. They are primarily redeemed in online stores. Mobile coupons are an effective means of coupon marketing as they deliver the coupons directly to the target customers. They have a better return on investment than physical paper coupons, averaging 5 to 6% versus 2%. Mobile coupons can take different shapes. They could be a link or QR code that leads to a coupon, an alert notifying you about sales and discounts, an app or website that provides you coupons, or simply a code to be typed in at the checkout process.

Mobile couponing in Dubai:

Dubai’s technological advancements have also reached the commerce industry, increasing the use of mobile coupons. Data shows that 60% of the UAE’s population redeemed mobile coupons in 2018, and the numbers have been soaring since. 

Types of mobile coupons:

Mobile coupons come in various types, each with its features and benefits. Some of them are:
  • SMS Coupons: Coupons sent to customers through SMS containing a unique code to be used in-store or online.
  • Mobile app coupons: coupons are only available when you shop through a particular mobile app.
  • QR code coupons: Coupons are available after scanning a quick response code with smartphones to access and redeem discounts.
  • Location-based coupons: coupons activated when you are near an outlet store or in town to encourage immediate purchase.
  • Website coupons: Coupons are available on websites like Safqah.ae which provides codes and discounts in multiple categories.
  • Cashback coupons: Coupons that return the money to your digital wallet after you purchase.

What are the benefits of mobile couponing?

Mobile couponing has made the couponing process a lot smoother and more efficient. There are several benefits of mobile couponing. The significant advantages are:
  • Convenience: Convenience is the best aspect of mobile couponing. It exempts customers and retailers from the struggle of printing, distributing, and finding the coupons. 60% of mobile users in Dubai said that they were pleased to receive mobile coupons
  • Cost-effectiveness: As discussed, retailers do not have to spend big bucks on printing, promoting, and distributing mobile coupons, and customers do not have to purchase them. On average, an individual in Dubai can save up to 200 AED annually by using mobile coupons. 
  • Targeted marketing: This focused strategy sends coupons to the appropriate demographic, maximizing marketing campaigns' return on investment (ROI) and increasing the chances of conversion. 77% of people spend more than they anticipate when redeeming a mobile coupon. 
  • Real-time tracking: Mobile couponing enables instant monitoring and analytics for optimizing future campaigns and improving marketing strategies.
  • Better customer engagement: 50% of customers are more likely to visit an online store if they receive a mobile coupon. By sending customers mobile coupons, businesses foster a better connection with the customers, which results in customer loyalty and satisfaction.

Importance of mobile couponing in the digital era in Dubai:

Mobile couponing has become increasingly important for consumers and businesses in this digital era, especially in Dubai. According to a recent survey, the redemption percentage of mobile coupons frequently surpasses 50%, while paper coupons have a redemption rate of 2%. Consumers always have their mobile phones in their hands; every minute is an opportunity to convert a sale by sending them a coupon. Now that mobile couponing apps and websites exist, businesses can send coupons based on customer preferences, behavior, and location, enhancing the shopping experience. In 2020, coupon usage in the United Arab Emirates increased significantly by 45% over the previous year, according to a Nielsen survey.

How to shop smart with Safqah. ae _ Coupon Website?

A popular way of redeeming mobile coupons is using a coupon’s website. Saqfah is one of the leading coupon websites in Dubai and UAE. You can find discounts, codes, and vouchers for Dubai’s top brands here. From clothing to gadgets to luxuries, Safqah. ae provides discounts on all categories and helps you become a savvy shopper. You can find various types of mobile coupons on Safqah. ae, including cashback offers, buy-one-get-one-free offers, and percentages like 20%, 50%, and 70% off coupons. For example stores offer, 50% Cult Beauty Promo Code and 70% Astro Style Coupon Code. The most popular categories for coupon usage in the UAE include fashion, electronics, and food delivery services.

Latest trends of mobile couponing in Dubai:

The latest mobile couponing trends include personalized offers, geolocation targeting for local relevance, convenient integration with mobile wallets, and multiple-channel consistency across platforms. According to a study, almost 70% of  Dubai consumers have used mobile coupons. Gamification elements make redemption engaging, while sustainability efforts favor digital over paper coupons. Using AI increases efficiency, and influencer collaborations amplify the reach and credibility of mobile coupons. These trends focus on customer-centric strategies, technological innovation, and environmental consciousness in mobile couponing in 2024.

Rise of mobile wallet coupon adoption:

A mobile wallet coupon is the newest innovation in mobile couponing. It is a digital wallet where you can store or manage your mobile coupons, promo codes, and digital discounts or any special offers like Eid Deals. You can access your mobile wallet coupons through digital wallets like Beam Wallet and Emirates Digital Wallet. The rise of mobile wallet coupons has streamlined the couponing process in Dubai. You can find all your mobile coupons and codes in one place when you need to access them.

Challenges and opportunities faced by mobile couponing in Dubai:

Though wildly successful, mobile couponing faces particular challenges in a city like Dubai. Among them are ensuring the platform and device implementations are done correctly, preventing oversaturation and consumer fatigue, and handling privacy concerns with data collecting. However, mobile couponing offers advantages, including real-time tracking for campaign optimization, customized offers for improved client engagement, and interaction with loyalty programs for higher retention rates.
 
Conclusion:
In conclusion, as mobile couponing develops, 2024 will see an evolving set of trends, challenges, and opportunities for businesses and consumers alike. Through adaptability, data analysis, and the use of the latest technologies, companies may fully realize the potential of mobile couponing to generate value for their clients and themselves in the dynamic retail environment. As a customer in Dubai, you can create various saving opportunities through mobile couponing. Use platforms like Safqah. ae and digital wallets to maximize your saving benefits in Dubai with mobile couponing.

Published on: May 09, 2024





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