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E-Commerce Development in Dubai: On Track to Exceed Dh48.8 Billion by 2028


Dubai's e-commerce sector is experiencing a significant surge, with projections indicating it will exceed Dh48.8 billion by 2028. Here are the key facts driving this growth:

1. E-commerce in Dubai grew by 53% in 2023, reflecting strong consumer demand and digital adoption.
2. Over 90% of the population in the UAE uses the Internet, providing a broad customer base for online businesses.
3. In Dubai, mobile commerce comprises 60% of the total e-commerce sales driven by high smartphone penetration.
4. The number of online shoppers in the UAE is projected to grow by 17% annually, ensuring a steady rise in market demand.


5. Nearly half of Gen Z in the Emirates use mobile wallets for daily payments
6. The UAE's digital payment market is expected to reach $27.6 billion by 2024, facilitating smoother online transactions.
7. Dubai ranks among the top 10 cities globally for ease of doing business, attracting international e-commerce companies.


8. Government initiatives like the Dubai E-Commerce Strategy aim to triple the sector's contribution to the economy by 2028.
9. Dubai has invested heavily in logistics infrastructure, including a new e-commerce free zone, to support rapid delivery services.
10. Dubai's average annual online spending per capita is among the highest in the region, significantly surpassing global averages.
11. The fashion and electronics categories dominate Dubai’s e-commerce market, accounting for 40% of total sales.


12. E-commerce startups in Dubai have received significant funding, with over $300 million invested in the last five years.
13. Over 70% of retailers in Dubai have integrated online and offline sales channels, enhancing customer reach and convenience.
14. The market is expected to expand significantly in the coming years, with a compound annual growth rate (CAGR) of 6.54% from 2024 to 2028. 


These facts underscore the dynamic and rapidly growing e-commerce landscape in Dubai, setting the stage for it to surpass Dh48.8 billion by 2028.

Published on: June 07, 2024





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